With heightened consumer awareness on environment issues, companies need to take proactive steps in supporting green initiatives as a source of competitive advantage. Proactively supporting and undertaking green initiatives are now a part of global good governance practices.
Employees are more likely to be satisfied with their jobs if they work for a company that’s perceived to be environmentally friendly, says a study from the Charlton College of Business at the University of Massachusetts-Dartmouth. From an employees’ point of view, being green is better than having lots of green, according to the study, which is published in the latest issue of the Interdisciplinary Environmental Review. A firm’s financial performance had no correlation with employee happiness levels, researchers found.
https://www.inc.com/news/articles/2011/02/go-green-for-happy-employees.html
According to the Nielsen report, “Brands that are able to strategically connect (sustainability) to actual behavior are in a good place to capitalize on increased consumer expectation and demand.” The report adds, that “Sustainability claims on packaging must also reflect how a company operates inside and out.”
https://www.entrepreneur.com/article/324001
Your business can ride this tsunami wave by gaining market share from the rapidly growing number of environmentally responsible consumers or your business can lag the market and peers by ignoring this trend.
Forest Creators enables companies to not only plant trees, but to also honour customers, employees, dealers and stakeholders with trees through personalized co-branded eTreeCertificates. Send many certificates at once and schedule the automatic delivery of certificates on future dates. And does all this by helping corporates & individuals get the benefits of 80G.